Helping Our Teans (HOT) Love is a social marketing and mobilization project under the Master of Development Communication Program of the University of the Philippines Open University. It aims to help eliminate dating violence among teens, which is a form of violence against women (VAW), through social media.
Attaining the project's objectives requires a two-pronged approach. One, HOT Love seeks to empower young women such that they can proactively prevent the incidence of dating violence. At the same time, HOT Love intends to develop gender sensitivity among young men as a means of ensuring that no forms of dating violence will ever be committed.
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1. Manila Bulletin Press Release: Manila Bulletin. Up students develop site to campaign against dating violence. URL: http://www.mb.com.ph/articles/334036/up-students-develop-site-campaign-against-dating-violence. Uploaded: 12 September 2011.